Veneers and leathers of the richest hues. It has to deliver on that and offer so much more. Never mind what you saw in those horribly warped brochure scans recently — in the metal, the new Phantom is both elegant and dominant. Whether in two-tone or solid color, this car has presence, with massive wheels, flowing lines, and a rump that elegantly tapers off toward the center. In extended wheelbase form, this thing is still nearly 20 feet long, 6. A Phantom staple, the iconic 6.
Plus, to help maneuver the big Phantom, Rolls-Royce incorporates four-wheel steering into the chassis.
The end goal, Rolls-Royce executives tell me, is to have the customer completely cut off from the outside world — no annoyance, no harshness should filter into the cabin. Rolls-Royce says the Phantom is 10 percent quieter than the previous model at kilometers per hour 62 mph.
In the middle, a retractable, Customers can choose from things as simple as wood veneers, elegant fabrics, or even silk. But for those who really want to go wild, the possibilities are nearly endless. You have to see it to believe it. But indeed, this is the Phantom, and what seems like unnecessary displays of wealth to folks like me is total normalcy for the intended customer. Remember, these are the people who will be chauffeured in their Phantom from their house, to the airport, onto their private plane, and to their other house, which probably has a yacht in its private harbor.
For these folks, the new Phantom must offer everything they could want and more. And from what I can tell, it does. Quite simply, Rolls-Royce has innovated for almost a century to set the benchmark and satisfy the most discerning luxury patrons. A new benchmark will be set today as the New Phantom — the eight generation of this great nameplate — arrives.
Not satisfied with simply launching a motor car that is a wholly contemporary design interpretation of Phantom DNA and a technological tour de force, Rolls-Royce has revolutionised the luxury car industry itself by shifting away from the status quo of shared platforms to an entirely new luxury business model. As the next chapter in the Rolls-Royce story opens, the New Rolls-Royce Phantom points the way forward for the global luxury industry.
We were adamant that that was what they should have. Project Cullinan and eventually the next Ghost, Wraith, Dawn will ride on this architecture, as well as future coachbuild projects. In essence, this is one big coachbuild project. The Architecture of Luxury is an all-aluminium spaceframe architecture designed by Rolls-Royce engineers that will underpin every future Rolls-Royce beginning with the New Phantom. As such, no future Rolls-Royce will be of monocoque construction as used by mass-manufacturers and some mass-luxury brands.
Whilst the majority of so-called luxury manufacturers are limited to sharing individual platforms in a specific sector with mass brands for say their SUV or GT offerings, thereby introducing unacceptable compromise, Rolls-Royce will be uncompromising in only using its own architecture across all its motor cars, whatever the sector. It has been designed and engineered from the ground up in such a way as to be scalable to the size and weight requirements of different future Rolls-Royce models, including those with different propulsion, traction and control systems, thus underpinning the long-term future product roadmap.
The New Phantom will be the first of a new generation of Rolls-Royces to benefit from the creation of the Architecture of Luxury. The first major benefit of the new architecture for the New Phantom are lightness, increased stiffness, efficient production of standard and extended wheelbase bodies and uncompromised exterior surface design. The all-new aluminium spaceframe structure delivers extraordinary car body stiffness for exceptional 'best-in-class' functional performance whilst also being lighter.
Accompanying the increased stiffness of the spaceframe is a best-in-class high comfort chassis with air suspension and state-of-the-art chassis control systems, delivering peerless 'effortless' ride and handling and optimal vibration comfort performance. A new double-wishbone front axle and 5-link rear axle deliver astounding levels of control over lateral roll and shear forces and delivering incredible agility and stability, as does the addition of four-wheel steering, all contributing to an undisturbed passenger whatever the driving conditions.Manvendra Singh Shekhawat, the charming young managing director of Suryagarh, dons many hats.
Suryagarh is one of the best known luxury hotels in Jaisalmer, Rajasthan.
LUX REDUX: Six Drivers of Growth
Presenting a few excerpts from my interview with Manvendra Singh Shekhawat:. In India, you often find cases of vandalism and neglect at heritage sites.
When I visited Shahpura, the ruins of the erstwhile palace had been completely plundered. As someone who works for heritage conservation, what are your views on this? Where are we going wrong and how can we make it better?
We take what we have for granted. There are two ways in which you can inspire people to be more conscious about our heritage:. On a recent visit to a boutique resort in Uttarakhand, the proprietor said that more and more, experiences are becoming the selling point rather than the property itself.
Do you agree? And do hoteliers pay enough attention to the experiential part of travel? I agree a per cent. And hoteliers are increasingly becoming more aware of this. The problem is that your definition of luxury is different from mine. I might show you chandeliers and mosaic flooring and maybe you already have all that back where you come from. So luxury is no longer aspirational. When people go out, luxury for them is bespoke and that consists of unique experiences.
What kind of issues does it focus on? Did you always want to get into social work? Not really. In the same way, I solve my own problems in Jaisalmer because I take custodianship for them. Cleanliness was a big issue. Also when art is undervalued, it moves us and becomes our problem. So we ensure that the artisan gets his credit. Otherwise, his son will go do something else. Your hotel Suryagarh continues to be in the news for all the right reasons. What sets it apart from all the other heritage hotels in Rajasthan?For years, Rolls-Royce Motor Cars has been at the pinnacle of style, class and design.
The iconic luxury car company continued its expansion into the art world for a good cause in September, teaming up with famous British artist Marc Quinn. As the largest allergy service of its kind in Europe, Evelina London provides specialized care to children across the country who suffer with an allergic condition.
Photo courtesy of Rolls-Royce Motor Cars. Inthe company founded the Rolls-Royce Arte Programme, an initiative made up of commissions with leading artists and institutions. Recently, the company announced a new vision for the program called Muse. From the 17th century, we move to the modern world and the quintessential American textile pattern: the bandana. There are unlimited beautiful tiles that feel Italian, Delft, Portuguese, Spanish. The iconic bandana print is available in two versions: East Coast and West Coast.
The designs, inspired by the complexity of antique lace, include honed and tumbled stone to create texture, and differing grout colors to highlight the intricate webbing. The New World collection is as versatile as it is beautiful, and can be installed on walls and floors, indoors and out.
Add a splash of color and a dash of design to your home with help from New Ravenna. When the weather warms up and you start wearing short-sleeved shirts, you want a fabric that feels lush on your skin. Incorporate bits of velvet throughout your space with pillows or step it up with an entire sofa.
Feeling bold? You can follow this trend by sprucing up your living space with pink pillows, decor or even chairs. From silver to gold, metals are a perfect way to brighten up your home, as their shiny surfaces reflect light around and make any space appear larger.
Pair warm-toned metals, like copper or brass, with cool-toned metals, like chrome or steel, for a contrasting look. Move over, florals. Edgy and bold, geometric patterns transform any space into a groovy hangout. Hang geometric pictures on previously bare walls to add detail and tie a room together. Totally in love with this trend and want to make a statement? From dusty lilac to vibrant mango, is the year of experimenting with color.Register to get the latest LuxuryFacts newscomment on articles and share content with your friends.
Register to get the latest LuxuryFacts news, comment on articles and share content with your friends. India has seen much activity this past year. Not just in the luxury sector, but in the general political and economic scenario as well. Assocham figures continue to be optimistic. As per last projection, not only is the industry expected to be of a size of USD 30 billion by the end ofbut is also to continue its growth trajectory unhindered.
But owing to the sudden instability in the political applecart, the floundering rupee and the eminent global slowdown of looming large, owing in no small measure to the American president, ground reality for luxury could be different. We put down some global trends that could guide the Indian luxury industry in tackling what is about to come in their widely volatile path:.
And with that, the largest fashion and accessory conglomerate of Indian Luxury and premium space has taken shape. Similarly, Michael Kors, after acquiring Jimmy Choo in the past, acquired Versace inand gave birth to a new parent company — Capri Holdings Limited.
We are seeing the creation of an American luxury conglomerate, which may give European counterparts a run for their money.
With little competition, the all-powerful Reliance Brands group may become the only point of entry into India. Independent brands and smaller groups continue to offer their wares, but the sheer strength, negotiation powers and might of Reliance will perhaps prove to be the single driver of the fashion and luxury space in India. Consolidation, therefore, may be the way forward to minimise losses and amplify profits while combining expenses.
Alongside, an increase in wealth for the middle class coupled with internet penetration has resulted in newer segments of first-time luxury buyers. This has given ample space for a whole lot of brands to set up shop in India and retail their brands through distribution networks.
This will be the next growth driver for luxury companies in India. Kapil Chopra, an ex-President of Oberoi Hotels, has started his own hotel brand in Indiagiving a fine boost to the Indian hospitality sector.
Foreign Tourist Arrivals increased to 8. Be prepared to give that famous Indian welcome. This is one sector which boosts sales in all sectors of the industry — from beauty, fashion, accessories, photography, jewellery, travel, hospitality, gifting to also the cuisine segment.
With high standards being set by star weddings such as those of Priyanka Chopra-Nick Jonas, Deepika Padulone-Ranveer Singh and Isha Ambani-Anand Piramal inthe aspiration of the average Indian to splurge on weddings is reaching a new peak. With Rolex watches as gifts to the entire wedding procession to bespoke clothing from super luxury brands to not only the entire family but the whole procession adds further fillip to the trade. What was earlier restricted to high-end laptops and mobiles, demand has now invaded the home entertainment and kitchen space.
2018 Rolls-Royce Phantom: 'Opulent' Doesn't Do It Justice
Luxury phones brand Hanmac, which has operations in China, is entering India.In the past, prestige was due to quantified distance between classes and masses. But today, it is a time in history where luxury is going through a communist phase and the masses are no longer at a financial distance from it. Luxury is a very relative concept. But the lowest common denominator is that luxury has to create an experience that elevates you from everyday existence.
It could be bottled in millilitres or packaged in a finely crafted trunk or felt in a fine cashmere coat and for many of us, it could just be great food, time spent with loved ones, an afternoon siesta or just a simple barefoot walk in the park. But anything that falls in the luxury space has to be in the purest form and cannot follow global standards — then it is just branded luxury.
Pure luxury has to create its own benchmark and set its own standard. India needs to realise that luxury cannot be created from a point of subjugation. You need to be a leader in thought and principle; the world has to look up to you for a solution, not look down upon you for service. We have enough within ourselves and our history, to show the world a thing or two about what pure luxury stands for. During the meltdown, our friends abroad had fancy cars and dresses but often mortgaged houses.
The West saluted us and looked at us with new-found respect. And the game changed. Death of aspiration is the death of luxury. The biggest consumers in the world today are people with new money. Luxury shares a rather hypocritical relationship with new money. You may loathe it, but you cannot do without it. New money drives away old money. It is a classic catch 22 situation.
One needs to realise that culture, intellect and wisdom come slow and are not germinating areas in sectors where financial growth is rapid and unstable.
So while old money looks at culture and intellect as old acquaintances, new money wants to cling to them to stabilise itself. There is a spiritual awakening happening in every part of the world. It comes from being unhappy for way too long, broken relationships, dysfunctional families, socio—economic crises and terrorist threats that question the human propensity to save.
It does make you introspect about your existence. This awakening empowers you to not use materialism as a crutch. It might be a whisper today but this awakening will soon be a revolution — not a great thing for manufacturers of so-called luxury.
Prestige and exclusivity have to be driven by distance and this distance cannot be quantified financially any longer. It is a distance that has become cultural and intellectual. India is going through a revolution even as we speak.KIVOTOS MYKONOS, the most famous hotel on Mykonos (Greece): review
We have at last realised our strength comes from history, our age-old culture and our emotional connect. It is at this juncture that India will emerge and play a vital role in the luxury market. It will cut both ways. People have curiously debated over the last decade as to why India has not yet been able to become a global player in the luxury space. The answer is simple. In India, we have for the longest time stopped believing in ourselves, our ability, our vision and faith in our tradition and culture, not knowing that the seeds of luxury are planted in those very things.Re-defining five-star luxury, Fingal is a totally unique venue providing accommodation and exclusive event space.
Fingal is a luxury hotel like no other - a ship with a fascinating story and a dazzling future as a five-star destination. Let your imagination sail away on a romantic journey with cocktails and dancing on the deck at sunset. And all of this inside an exquisite ship that will take five-star experiences to a whole new level.
Opening spring Your ship awaits. Fingal started life as a Northern Lighthouse Board tender, helping maintain lighthouses and transporting keepers, equipment and supplies to some of the most exposed locations on Scotland's rugged coastline.
FingalsJourney Thank you to Alan Provan for sharing this brilliant image! Today we look back to Fingal arriving in Leith! We remember this day with fond memories and excitement about what was in store for this brilliant former Northern Lighthouse Board tender.
Did you see Fingal arrive in Leith? FingalsJourney Image: t. Over the next few weeks we are going to take a look back through Fingal's journey - from Northern Lighthouse Board service and arriving in Leith to her incredible transformation and welcoming many guests aboard since opening in January Stay tuned! FingalsJourney luxuryfloatinghotel. What a great article about our local neighbourhood, Leith! A waterfront location, with local cafes, shops and restaurants.
What did you love about our location when you visited Fingal? Our very own Leith has been named as the Sunday Times best place to live in Scotland. Thank you to all of our guests who take the time to leave us feedback - our crew love reading your reviews! To enable us to best serve you, our guests and protect the health of our staff in light of the extraordinary impact of COVID, we have taken the decision to close Fingal from Friday 27 March until further notice. Please keep checking our website and social media for updates.
We hope to see you back on board very soon. We love this shot of the sweeping staircase located in the Fair Isle South lighthouse. Established inthe lighthouse is situated on the remote island of Fair Isle. The Keepers left the lighthouse on the 31 March for the final time, this was the last Scottish manned lighthouse to be automated. Aboard Fingal, we have a Classic Cabin named after this historic lighthouse.
Northern Lighthouse Board. Featuring blood orange and dark chocolate macarons to pistachio and white chocolate tarts — our latest Afternoon Tea menu is a treat like no other. This is a worrying time for all of us.Rosseto 2 Gal. This Lavex Janitorial 32 gallon green trash can is the ideal solution for efficient Premium polyester napkins at wholesale price provided by china manufacturer.
Nazih Group unveils latest furniture offerings for spa, beauty, and wellness centres. For travelers, the olfactory sense creates some of the strongest memories.
How the Concept Cars of the Past Give Us a Glimpse Into the Future
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